STRIP
AFT
The next generation of IPL treatment technology.
Overview
Client
Strip Singapore
Strip Singapore
Responsibilities
Conceptulisation, Graphic Design, Creative Direction, Social content, Story-telling, Website
Conceptulisation, Graphic Design, Creative Direction, Social content, Story-telling, Website
Type
Digital Campaign
Digital Campaign
Tools used
Pen & paper, Google Documents, Google Slides, Illustrator, Photoshop
Pen & paper, Google Documents, Google Slides, Illustrator, Photoshop
Brief
To conceptualise & create a digital campaign for AFT (Advanced Fluorescence Technology), a semi-permanant laser hair removal service from Strip.Approach
AFT (Advanced Fluorescence Technology) is a hair removal service that boast to be the next generation of IPL treatment technology, with better results and more comfort. The campaign aims to introduce the key benefits and unique selling point of the service to the target audience.Website
The website focuses on communicating the important information about the AFT hair removal service to the target audience with a well thought through journey flow: Introduction of AFT, USP of service, Superior Technology, Trial and FAQs. Design wise, using the same bold and vibrant colours and imagery from the social content, vector icons and inforgraphics were also created to help support the content. The website is designed to be reactive for both desktop and mobile viewing.
Social
Social content was designed to be catchy and direct with vibrant, bold colors, close-up images and short, punchy copy.1.
Digital Banners
Digital banners of different specifications were also created to be served to the brand’s target audience and boosted for better marketing reach.
